4 Brand Logo Design Trends in 2023

13/12/2022

With a new year comes new trends, and the world of brand logos is no different. 2023 will be another year of change. As we edge closer and closer to the next year, now is a great time to take a look at what’s going to be trending in logo designs over the next 12 months.

Below, we’ve written a short post that explores some forthcoming trends and logo ideas we expect to see. Read on to learn more, and if you would like to find out about how the Design4U Online studio can assist you with professional logo design, then please contact us using the details at the bottom.

EXPERIMENTATION WITH CHARACTERS

In 2023, a popular trend in logo design is going to be playing around with characters in text. What this means is replacing letters and characters in text with symbols, creating a unique piece of text that stands out from the crowd. Many brands are using symbols instead of characters in their brand names, giving their logo a fresh, new look. The one thing you need to remember though is that your text always needs to be readable and understandable.

LAYERING

As we enter the next year, we’ll also see layering begin to become a trend in logo design. Layering is basically overlapping elements using different patterns, shapes, textures and colours. These add depth, balance and create contrast. You can use layering on all types of elements within your logo including letters, colours, shapes, symbols and patterns. All in all, layering will make your company logo appear distinct from the crowd.

BRIGHT, EYE-CATCHING COLOURS

Forget muted tones, bright colours are now in. We are talking vibrant colour schemes that add a sense of positivity, vitality and brightness to our lives. Many brands are going to be incorporating bright colours into their logos, bringing new life to their designs and showing the world that their brand is fun, quirky and young.

MONOGRAMS

Monograms, which are also referred to as lettermarks, are logos that consist of just typography. Usually, logos such as these feature 2 to 3 letters, and they’re normally the letters of your business’ initials. Once considered a classical style, monograms are actually a timeless logo design and they’ll be back in popularity in 2023.

WANT A NEW BRAND LOGO DESIGN?

If you want to design a new logo for your brand, then Design4U Online is the studio for you to visit. We provide first-class logo and branding design that will communicate your brand’s values and ethos with honesty, authenticity and transparency. We can work with you to design a bespoke logo that shares your message and resonates with your target audience, building trust and developing a relationship with your consumers.

As part of our logo and branding design package, we provide a vision board, primary logo, secondary logo, colour palette, brand marks, brand patterns, typography pairings and brand guidelines. To get in touch with our studio at Design4U Online, please call us today on 0345 066 1717 or email us at info@design4uonline.uk and we’ll get back to you as quickly as possible. In the meantime, head over to the Design4U Online website now.