4 Ways to Make Your Packaging Stand Out

03/03/2023

Good packaging design is a must for every business; it makes your brand stand out from the competition and grabs the attention of potential customers. It has an immediate visual impact, and can have a huge effect on the success of your product.

Conceiving a packaging design isn’t easy, it takes a lot of thought, creativity and imagination. But, working with a specialist packaging designer can make it a whole lot easier, as you’ll collaborate to create an effective packaging design that ticks all the right boxes.

At Design4U Online, our Bedford packaging designer provides high quality bespoke packaging design for businesses looking to make a strong impact and connect with customers. Below, we’ve written a quick post about 4 different ways you can get your packaging to stand out from the crowd.

INCORPORATE BOLD, VIBRANT COLOURS

When you’re designing your packaging, colour is one of the most important aspects to consider. Colour has a huge effect on our emotions, feelings and thoughts, and so, it can play a huge role in product packaging.

Using bright, strong and vibrant colours can attract more eyes to your products, making your product more memorable in your customer’s minds. Colour will make your product eye-catching, separating it from its competitors.

FOCUS ON YOUR BRAND

Secondly, it’s imperative that you keep your brand in mind; packaging needs to be reflective of your brand and its values. Think about the colours, fonts, logos, and images you use to represent your business and incorporate them into your packaging, ensuring consistency across all of your customer-facing products.

With a cohesive look across all packaging, this will reinforce your brand and promote brand recognition. It’ll also mean all your packaging is in line with your brand’s overall aesthetic and style too.

CONSIDER USING UNIQUE MATERIALS

Another way to get your packaging to stand out is to use unique materials. For instance, you might consider incorporating materials such as wood, metal, bamboo, or even cork for an eco-friendly packaging design.

Using sustainable materials such as recycled paper, cardboard, or glass can enable you to create a really distinct, interesting and visually appealing design; it’ll be much more memorable.

BE CREATIVE AND EXPRESSIVE

Lastly, it sounds obvious - but just think outside of the box and be creative with your packaging designs. Think about using unique shapes and textures to create a striking design. You can also use custom printing techniques such as embossing, debossing and foil stamping to create a unique look.

With a creative and expressive packaging design, your product will stand out from the crowd and this will help it sell and reach a larger audience in the long-term.

EYE-CATCHING PACKAGING DESIGN IN BEDFORD

Are you searching for a packaging designer in Bedford? If the answer is yes, then Design4U Online is the best design studio for you to work with. Our experienced designer can provide you with leading packaging design services; our package includes a mockup design, product label, branded tissue paper, and branded product tape.

It will connect and resonate with consumers, showcasing and celebrating your brand’s unique personality. Engaging and inspiring, it’ll feature clear, well-formatted copy that is professional and communicates your brand’s story. If you’d like to discuss packaging design, please get in touch with Design4U Online today.

You can call us on 0345 066 1717, email us at info@design4uonline.uk or drop us a message via the online form on our website. We’ll discuss your requirements and can provide you with a tailored quote just for you.