Branding is about defining your business. It’s about being open, honest and authentic to consumers - signifying your values, qualities and uniqueness. Your brand’s identity can have a major impact on your overall business success, so it’s imperative that you place lots of thought and consideration into your branding strategy.
At Design4U Online, we work with businesses of all sizes to elevate their brand with transformative purposeful design. Below, we’ve written a short post that lists some of the main branding questions that every company should ask itself. Read on to find out more.
It’s essential that you define a clear and consistent brand purpose for your business. This means asking yourself - why did you start this business, alongside selling a product or service? It’s about what your business stands for, the values that it places importance on, and how it can contribute to wider society. Aim to be impactful, emotional and welcoming to all consumers.
When you’re developing branding for your business, it’s vital to play on your strengths and celebrate these. It might be your extremely qualified workforce, your leading customer service, or your exciting, one-of-a-kind product. Make sure you identify all your strengths, as you want to place these at the forefront of your brand identity.
This is a question which requires you to think of your future customers. Ask yourself who they are, what they like, how do they behave, and why they need your product or service. You need to identify your customers, and those who won’t be your customers. Having a precise idea about who you’re going to be targeting will allow you to develop a powerful branding strategy that reaches this audience on an emotional and personal level.
Every brand is like a person with their own unique personality and character. You need to determine your business’ personal characteristics - whether you’re classic and refined, or modern, trendy and progressive. Do you want to be more approachable as a business, or would you prefer to have a more professional image? These are all critical questions to ponder.
At Design4U Online, our brand identity designer can collaborate with you to create a logo and brand design that communicates the core essence of your business. Our brand design studio can work alongside you to showcase what your brand stands for, its people, and the direction you’re travelling in. We’ll conceive and develop a brand design that inspires trust, promotes brand loyalty and builds an unbreakable brand identity. It’ll be completely authentic and unique to your company - putting your brand’s distinctive skill set on show to audiences.
The Design4U Online logo and branding package includes a vision board, primary logo, secondary logo, colour palette, brand marks, brand patterns, typography pairings and brand guidelines. If you would like to work with our branding and design studio in Bedford, then feel free to enquire into our services today.