Packaging design plays a fundamental role in any product’s success. Good packaging ensures that a product stands out from the crowd, grabbing attention on the shelves and appealing to the right target audience.
However, like any other graphic design project, there are a few common mistakes that people tend to make when designing product packaging. In this blog, the Design4U Online studio takes a quick look at some of the most common mistakes made when it comes to designing packaging.
Continue reading to learn more and if you’re searching for a packaging design studio, get in touch via the contact details below.
Colour is a powerful design element that can be used to communicate a variety of messages. When you’re choosing colours for your packaging design, make sure that you use appropriate colours - this means colours which match your product, fit with your brand and resonate with your target audience.
Whilst it can be tempting to go for bright and bold colours, as they’re effective for attracting attention, make sure you don’t use them too much. Similarly, make sure that you don’t use colours that clash with the product’s branding.
Another common mistake is having a lack of branding on your packaging. Packaging should always communicate your branding and identity to potential customers. This means featuring your brand name, logo and other elements.
Each of these branding elements helps customers recognise your brand and associate it with the product. Without branding, customers won’t be able to identify your product and may be less inclined to buy it too.
Typography is another vital element of packaging design. Typography can communicate so much, whether you go for a futuristic, fun font or a more classic one. When you’re designing your packaging, you need to choose typography carefully - ensuring that it can communicate your product’s message with clarity. A common mistake is using multiple fonts; instead, choose one or two fonts that are easy to read and understand, and stick to them.
Lastly, a final packaging design mistake that is regularly made is having too much clutter. This can be a major turn-off for customers. Ideally, packaging designs should be kept simple and only contain what’s necessary.
If there is too much going on with your packaging, customers may find it difficult to focus on your product’s benefits and features. So, this is really important to remember.
Packaging is a critical part of any product launch. Simply put, it needs to be effective, eye-catching, engaging and consistent. Visuals used for your packaging need to reflect your brand’s personality, with clear, well-formatted copy that communicates your brand’s story with authenticity.
With an effective packaging design, you can attract new customers and help drive up your product sales. If you are thinking about refreshing your packaging design or want something completely new, Design4U Online is the Bedford packaging design studio for you. Our designer can work with you to create an impactful, powerful design that ticks all the right boxes.