Being consistent across your social media platforms - Facebook, Twitter, LinkedIn or another site - is essential if you want to make a strong impression on your audience. Social media is increasingly important in brand identity, so it’s vital that your design is up to standards and consistent across all platforms.
Here at Design4U Online, we provide social media design services, helping businesses reach larger audiences and gaining more reach. Below, we’ve written a really helpful post all about how you can be more consistent in your social media design - so take a read to learn more.
First of all, you can ensure consistency by choosing a signature colour palette, which will help tie your social media design together and give your brand a unified look across different social media sites.
Pick a couple of colours that work well with your existing branding, and make sure that you use them consistently across all of your different profiles. This will look more professional, and allow your followers to easily recognise your brand’s social posts and content.
Secondly, another way to have a unified look across social media platforms is to use a consistent font that you can use time-and-time again. Pick one or two fonts that you’d like to use consistently, and then stick to them. This will harmonise your brand’s social media presence, and give your posts a polished look.
One of the best ways to stay consistent is to use a trusted template for all the different posts you’re going to be putting out there on social media. Creating a template will help make sure that each post looks cohesive with the rest of your design.
A template could be as simple as a profile picture template or a story template for Instagram. Designing a consistent visual template for your posts will enable you to maintain a unified look on different social platforms.
Furthermore, ensure that you are using the optimal sizes for each social media platform when posting images and videos. Different platforms have different sizing requirements, and it’s important to familiarise yourself with these guidelines.
Having consistent sizing will ensure that your posts look good and won’t be distorted or cut off. What’s more, as sizes for each platform can change over time, make sure you always double-check before you post.
Finally, make sure you pay attention to the details when creating your posts and include no mistakes. This includes spelling, grammar and any other mistakes that could detract from your brand’s visual design.
Double-checking your posts before you publish them will help you maintain a consistent and professional look across all of your social media platforms.
Need help with your social media design? Then Design4U Online is the social media design studio in Bedford for you to collaborate with. We can work with you to design social media content that resonates and communicates with your target audience, boosting your brand awareness.