The world of packaging is a constantly changing one. Every year, new trends emerge and take centre-stage, whilst old ones depart and go out of fashion. If you are looking to refresh and update your brand’s packaging, then it’s a great time to get some inspiration from the latest trends in the packaging industry.
Below, Design4U Online takes you through a few packaging design trends that are popular amongst the industry right now. Read on for some cool packaging inspiration, and if you would like to work with a Bedford packaging designer - then please get in touch with us via the details below.
Over the last couple of years, illustration has been a huge theme in packaging design. More and more brands are including illustrations in their product packaging design. Examples have been minimalist illustrations and hand-drawn elements, as well as 3D designs and geometric shapes. Illustrations can be so quirky, original and relatable - telling a brand’s story with fun and humour.
Gradients are just everywhere right now. Whether it’s social media or web design, we’ve all seen examples of amazing gradients, which give a cool, trendy look to anything. Lots of product packaging designs are incorporating gradients, with similar and contrasting colours being used. The options are endless, from subtle and muted tones to bolder and brighter, more vibrant colours.
The right font can make a huge difference in communicating your brand. Fonts communicate a personality and vibe, so it’s essential to choose a font that reflects your brand’s personal identity. Right now, experimental typography is in. This means ripping up the rulebook - experimenting with clashing colours, jumbled letters, negative space and optical illusions. It’s all about having fun and trying something new in the font world.
Another huge trend is the shift towards more handcrafted packaging. This is more organic looking, raw and rustic packaging. Examples include brown paper with black or white printing; in essence, this design trend is about taking it back to basics and adding a homemade feel to your products. It’s also about using natural textures such as wood and paper.
Here at Design4U Online, we are a packaging design studio who can work with your startup or small business to design effective, impactful and innovative packaging. Our packaging is visually appealing and eye-catching, making your brand stand out from the crowd and celebrating its uniqueness. We’ll use packaging to authentically showcase your brand’s values and personality - communicating to consumers with clear, concise and well-formatted copy.
Our independent packaging designer can collaborate with you to spread your business’ story through powerful packaging, incorporating all the latest trends and styles. As part of our packaging design package, you receive a mockup design, product label, branded tissue paper, and branded product tape.