Packaging design is the process of designing product packaging, with the goal of creating packaging that is simple, attractive and eye-catching. When you’re designing your packaging, it’s worth thinking about what quality and effective packaging looks like.
In this post, the Design4U Online team looks at what constitutes effective packaging. Read on to learn more, and if you require packaging design services - contact us today using the details at the bottom.
Quality packaging is packaging that not only helps sell your product but also increases brand loyalty too. The way that you can achieve this is to incorporate your logo into your packaging, as your logo is something that your customers are familiar with and have seen many times. Including your logo will increase its prevalence across your products and imprint itself in your consumers’ minds and memories.
Studies have shown that consumers typically spend just 7 seconds when making their buying decision. As a result, it is important that you choose product packaging design that is clear, concise and minimalist. You don’t want to overwhelm your audience with too many visuals, too much text or unclear graphics. Ultimately, it’s recommended to choose a packaging design that centres your product name and branding, and is clearly visible to customers who are going to be picking it up and handling it.
It is essential that your packaging design is honest and transparent. You need to choose a packaging design that is authentic and truly represents your brand and what it is about. A great thing that you can do is to provide validity to your claims on your packaging - for instance, using the certificate and logo from a renowned third party such as an industry regulator or body. Using their logos can verify that you meet the stated regulations and legislation.
Of course, at the core of any packaging design is attractiveness visually. You want to create a high quality packaging design that draws eyes to your product. For instance, you might use bright colours, decorative elements or specific typographies - all of this can be adjusted and modified to make your packaging stand out from the crowd.
If you need assistance with your packaging design, then Design4U Online is the studio to come to. We offer professional packaging design; our package includes a mockup design, product label, branded tissue paper and branded product tape. Whatever style of packaging you are interested in, we can create on-brand packaging that is consistent with all of the products in your brand family.